The Times & CUNY (and others) go hyperlocal
(The Buzzmachine) The New York Times is about to announce that it is starting a hyperlocal product called The Local working with our students at CUNY’s Graduate School of Journalism. PaidContent has the story early. So I’ll tell you about the school’s and my involvement and plans. Read more…
Tags: CUNY, hyperlocal, Jeff Jarvis, New York Times
The entry 'The Times & CUNY (and others) go hyperlocal' was posted
on februari 28th, 2009 at 11.32 am
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No. 1 — 2009-03-02 at 6.01 pm
Hyperlocality, as it seems, has the buzz. It’s just the businessmodel that is not there, yet, but the many initiatives do point in the same direction, which is: get more intimate with your reach to learn what their real problems are and how their newspaper can contribute.
Now, with more and more of the US regionals and metro dailies folding or in serious trouble, getting closer to the readers and involving them in your ecosystem looks like a real option. Most of us are in Europe where the economics for newspapers and advertising are still slightly better. But let us not fool ourselves, a few weeks ago I noticed in London the free dailies fighting for attention and just returned from a trip to Berlin, where at several places the Frankfurter Allgemeine, the Berliner Morgenpost, the Süddeutsche Zeitung and the Berliner Zeitung were all been handed out as a promotion instead of being sold does not give an impression of sound economics either.
And, once again, to quote a distant relative, ‘the newspaper is there to help people’ seems perfectly in balance with hyperlocalisation or with mr. Urs Gorssweiler, CEO of the Swiss Jungfrau Zeitung who claimed at one of the latest IFRA Focussessions that his newspaper had ‘*no* pages with ‘local news ‘ in the header, since *all* pages are local’.