No Iceberg – Separating Truth from Fiction About Newspapers In This Recession

It is a myth being perpetuated by people, companies, and the trade press that serve them that are in seeming cardiac arrest — many of whom have amassed debt beyond their means, possess business models vulnerable to today’s environment, and are unused to competitive profit margins.

No matter how unbiased or agnostic we try to be, we are all creatures of what we read and what surrounds us.

Being based in the United States, I am surrounded by extraordinary negativity. Not just talk about advertising declines, classified migration to the internet, and circulation woes. The talk in the States is about the death of newspapers, the death of the traditional print business model, and the death of companies that own today’s newspapers.

Recently, I decided to reach out to INMA members worldwide to understand the precise colour and tenor of this downturn.

Is the extreme negativity justified? ..more