WPP Merges Agency Built for Dell
Enfatico, Designed to Prevent Marketing Turf Wars, Will Be Folded Into Y&R
By SUZANNE VRANICA
WPP is folding Enfatico, the agency it built as a one-stop shop for all of Dell’s advertising and marketing business, into its Young & Rubicam Brands ad firm, according to people familiar with the matter.
The move is a retreat from one of the most ambitious projects on Madison Avenue — an effort to eliminate turf wars by housing many different marketing disciplines within a single firm. The structure was one of WPP’s key selling points when it landed Dell’s advertising and marketing business in December 2007. ..more
No. 1 — 10 april 2009 at 20:32
One of the more interesting quotes from the article is: ‘While it did save Dell money, some of the computer company’s executives were unhappy about giving up relationships with other ad firms, people familiar with the matter said’. Once again, the model may work fine on the drawing desk, but the real acid test will be whether the workers will make use of it.. Interesting article – recommended reading.