Google injects search savvy into display ad system
By MICHAEL LIEDTKE
The Associated Press
Friday, September 18, 2009; 4:28 AM
SAN FRANCISCO — Google Inc. is counting on the crown jewel of its online advertising empire to burnish a diamond in the rough.
Hoping to take an even bigger bite out of ad budgets, Google has melded the technology powering its lucrative search marketing network with a system that it bought 18 months ago to sell online billboards and other more visual commercials, including video …more
