Coke sees ‘phenomenal’ result from Twitter ads

By Tim Bradshaw in Cannes

Published: June 25 2010 14:53 | Last updated: June 25 2010 14:53

Coca-Cola saw “phenomenal” results from its first experiment with paid advertising on Twitter, the drinks company’s digital marketing chief told the Financial Times.

The US soft drinks company is only the second brand to sponsor a “trending topic”, using Twitter’s “promoted tweets” to tap into online discussion about the World Cup this week...meer

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