Apr 7, 2011 So, it looks like an intriguing deal. Ford Motors’ Lincoln is subsidizing 100,000 new NYT digital subscriptions. Well, it is an intriguing deal, but it’s more nuanced than it seems, and in that nuance, we see some of the next models for how the digital circulation business and the digital ad business [...]

by Helen Lambourne A regional publisher which has scrapped the printing of most of its weekly freesheets and transformed them into e-editions says it has seen a 50pc increase in web traffic in three months.…more

David Kaplan @davidaKaplanMar 18, 2011 11:15 AM ET Media buyers don’t expect the New York Times’ online ad revenue, which was up double digits last year, to take a hit from the company’s new digital subscription plans. Some even see a scenario where the NYT will be able to charge higher rates—if the newspaper hits the expected number of [...]

TOKYO – Dentsu Inc.  and Facebook, Inc. announced an agreement under which Dentsu will become the official representative of Facebook’s sales and marketing support to companies in Japan. Under this agreement, Dentsu, as Facebook’s official ad sales representative in the Japanese market, will provide consultation on effective Facebook Page (see Note 1) development, exclusively market [...]

By April Dembosky in San Francisco Published: March 14 2011 Facebook said it was entering the fast-growing “deal of the day” market, posing a challenge to online discount marketing pioneers Groupon and LivingSocial. The social network’s large audience and detailed database of user preferences positions it to be a fierce competitor in this market, which is [...]

By AMIR EFRATI Google Inc., trying to become a middleman for selling video ads on the Internet, will soon test a service that matches advertisers with website publishers, including Google’s own YouTube video site. The Silicon Valley company is creating the video marketplace within its DoubleClick Ad Exchange, Neal Mohan, a Google vice president for product [...]

By Richard J. Tofel Editor’s Note: Richard J. Tofel is general manager at ProPublica, a Wall Street Journal veteran, and author of a number of books, most recently Eight Weeks in Washington, 1861: Abraham Lincoln and the Hazards of Transition. Here he looks toward a future when search engine optimization has been rendered obsolete by advancing technology — [...]

CP&B Now Using the Research to Develop Tablet Ad Formats By: Nat Ives Published: March 09, 2011 Readers have more trouble focusing on magazines’ iPad editions than publishers initially predicted, according to the latest study in a growing effort to figure out tablet computers. “We thought that of course there’s a lot of activity going on on [...]

by Tim Bradshaw in London Published: March 9 2011 23:39 Omnicom, one of the world’s largest marketing services groups, has struck what it claims are industry-first partnerships with AOL, Yahoo and Microsoft, to gain direct access to the internet companies’ consumer data. The deals, which follow a similar agreement with Google last year, will give Omnicom’s agencies the ability to [...]

MONDAY, MARCH 7, 2011 FreePressMedia and Yahoo! are teaming up to give local advertisers new access to customers via online advertising campaigns targeted at local consumers on BurlingtonFreePress.com and Yahoo! websites. FreePressMedia, which includes the Burlington Free Press and BurlingtonFreePress.com, immediately will begin offering Yahoo! digital inventory as part of its local advertising solutions, President [...]

The New York Times (NYT) primarily operates in the newspaper business, with ownership of The New York Times, International Herald Tribune, Boston Globe, and About.com. It competes for online advertising dollars with hybrid publications like News Corp’s (NWS) The Wall Street Journal as well as internet-based outlets like Yahoo (YHOO), Google (GOOG) and AOL (AOL)…more

By SCOTT MORRISON Internet telephony service Skype plans to start rolling out ads to consumer users this week in a bid to develop a new revenue stream ahead of the company’s anticipated public offering. Skype’s IPO could be one of the biggest in the technology sector since Google Inc. raised $1.67 billion in 2004, but while hundreds [...]

Axel Springer again experienced dynamic growth in the Digital Mediasegment. Segment revenues jumped 51.3 percent to EUR 711.8 million (PY: EUR 470.4 million). With a share of 24.6 percent Digital Media was the Group’s second-largest contributor to consolidated revenues. The acquisitions of StepStone and Digital Window (including buy.at) accounted for a significant share of this growth. [...]

By TESS STYNES New York Times Co. said print advertising sales decreased in the low single digits on a percentage basis last month, though the declines continued to moderate. Meanwhile, digital advertising revenue growth was in the mid-single digits, as solid growth at its news media division was partly offset by softness at About Group. The [...]

By Tim Bradshaw Published: February 3 2011 12:12 | Last updated: February 3 2011 The Office of Fair Trading has launched an investigation into two of the UK’s largest outdoor advertising companies, after an industry review raised questions about barriers to entry for new competitors. The OFT has told JCDecaux, which has its headquarters in France, [...]

by Ian Darby, 08 July 2010, 08:00am Thomas Cook is demanding a “signing-on fee”, thought to be approaching £1m, from the agency it appoints at the conclusion of its ongoing £30m media pitch. The travel company’s initial RFI to media agencies outlines demands for a “substantial signing-on fee in return for a three-year contract award” in [...]

By EMILY STEEL Meredith, the Iowa-based owner of Better Homes & Gardens, Ladies Home Journal and Family Circle magazines, is building a presence on Madison Avenue. Over the past few years, the magazine publisher has bought up a series of digital-ad agencies to create a full-service marketing shop. Called Meredith Integrated Marketing, the operation has created [...]

By MICHAEL LIEDTKE The Associated Press Friday, September 18, 2009; 4:28 AM SAN FRANCISCO — Google Inc. is counting on the crown jewel of its online advertising empire to burnish a diamond in the rough. Hoping to take an even bigger bite out of ad budgets, Google has melded the technology powering its lucrative search [...]

How to think about news in the link economy By Peter Osnos The buzz inside Google is overwhelmingly positive about what the company does and how we will all benefit from the results—including the embattled denizens of newspapers and magazines who increasingly see Google as an enabler of their demise. Barely a decade ago, Google received [...]

By E&P Staff Published: July 15, 2009 5:02 PM ET NEW YORK Two newspapers in upstate New York have eliminated one day each from their daily production schedules. On July 6, the Tonawanda News eliminated its Monday edition, moving to a Tuesday-Saturday schedule. The next day, The Journal-Register, of Medina, dropped its Tuesday edition, and [...]

Posted by Simon Day on June 10, 2009 at 9:59 AM Online classified ad site Craigslist is forecast to earn more than US$100 million in revenue for 2009, according to a new Classified Intelligence report, published by AIM Group, a media and Web consultant firm in Orlando, Fla, The New York Times reported Tuesday. This revenue [...]

Enfatico, Designed to Prevent Marketing Turf Wars, Will Be Folded Into Y&R By SUZANNE VRANICA WPP is folding Enfatico, the agency it built as a one-stop shop for all of Dell’s advertising and marketing business, into its Young & Rubicam Brands ad firm, according to people familiar with the matter. The move is a retreat [...]

By Earl J. Wilkinson – INMA The death of the newspaper is one of the great exaggerations of today’s economic downturn. It is a myth being perpetuated by people, companies, and the trade press that serve them that are in seeming cardiac arrest — many of whom have amassed debt beyond their means, possess business [...]

(SeyboldOnline) LOS ANGELES, CA (Press Release) Mar 09, 2009 the Rubicon Project, an advertising technology company focused on global ad network optimization, reveals specific insights into the huge revenue opportunity for Premium News publishers online with ad networks. This knowledge comes from optimizing more than 150 billion impressions, 18 billion of which have been for [...]

While other company bosses are mired in gloom, Maurice Lévy appears to relish the prospect of a sharp downturn engulfing his industry.  “It’s the type of situation that excites my neurons,” said the chief executive of Publicis, the world’s fourth-largest advertising group, in an interview with the Financial Times … more

Transforming American Newspapers (Part 2) If the major reason for the American daily newspaper industry’s demise were its stories contained too many dangling participles, then the industry could more easily comprehend its situation than instead hearing that the reason was it had violated the Principle of Supply & Demand… more

Transforming American Newspapers (Part 1) Ignorance isn’t bliss to the dying. Witness the pathos of American daily newspaper companies. Most have finally begun to realize that the deterioration of their businesses isn’t cyclical but grave. Yet few, if any, understand why. Almost all grasp for the reasons…more

Social Networks advertising dilemma There was something a little dispiriting about Google’sannouncement last week of its plans to bring video advertising to YouTube. This was only partly a result of the deadening sensation instilled by a sense of creeping commercialisation… more

Microsoft Corp.’s $6 billion deal to buy an online-ad specialist called aQuantive Inc. puts into high gear a race between Madison Avenue and a new guard of technology businesses that are trying to dominate the unbridled market in brokering Internet advertisements …more

LONDON: Tongue-twister newspaper titles like De Twentsche Courant Tubantia may not have the international name recognition of The Wall Street Journal. But as Rupert Murdoch trains his sights on Dow Jones, owner of the Journal, another veteran of the British newspaper wars is betting on the future of lower-profile publications… more