by Ian Darby, 08 July 2010, 08:00am Thomas Cook is demanding a “signing-on fee”, thought to be approaching £1m, from the agency it appoints at the conclusion of its ongoing £30m media pitch. The travel company’s initial RFI to media agencies outlines demands for a “substantial signing-on fee in return for a three-year contract award” in [...]

By EMILY STEEL Meredith, the Iowa-based owner of Better Homes & Gardens, Ladies Home Journal and Family Circle magazines, is building a presence on Madison Avenue. Over the past few years, the magazine publisher has bought up a series of digital-ad agencies to create a full-service marketing shop. Called Meredith Integrated Marketing, the operation has created [...]

By MICHAEL LIEDTKE The Associated Press Friday, September 18, 2009; 4:28 AM SAN FRANCISCO — Google Inc. is counting on the crown jewel of its online advertising empire to burnish a diamond in the rough. Hoping to take an even bigger bite out of ad budgets, Google has melded the technology powering its lucrative search [...]

How to think about news in the link economy By Peter Osnos The buzz inside Google is overwhelmingly positive about what the company does and how we will all benefit from the results—including the embattled denizens of newspapers and magazines who increasingly see Google as an enabler of their demise. Barely a decade ago, Google received [...]

By E&P Staff Published: July 15, 2009 5:02 PM ET NEW YORK Two newspapers in upstate New York have eliminated one day each from their daily production schedules. On July 6, the Tonawanda News eliminated its Monday edition, moving to a Tuesday-Saturday schedule. The next day, The Journal-Register, of Medina, dropped its Tuesday edition, and [...]

Posted by Simon Day on June 10, 2009 at 9:59 AM Online classified ad site Craigslist is forecast to earn more than US$100 million in revenue for 2009, according to a new Classified Intelligence report, published by AIM Group, a media and Web consultant firm in Orlando, Fla, The New York Times reported Tuesday. This revenue [...]

Enfatico, Designed to Prevent Marketing Turf Wars, Will Be Folded Into Y&R By SUZANNE VRANICA WPP is folding Enfatico, the agency it built as a one-stop shop for all of Dell’s advertising and marketing business, into its Young & Rubicam Brands ad firm, according to people familiar with the matter. The move is a retreat [...]

By Earl J. Wilkinson – INMA The death of the newspaper is one of the great exaggerations of today’s economic downturn. It is a myth being perpetuated by people, companies, and the trade press that serve them that are in seeming cardiac arrest — many of whom have amassed debt beyond their means, possess business [...]

(SeyboldOnline) LOS ANGELES, CA (Press Release) Mar 09, 2009 the Rubicon Project, an advertising technology company focused on global ad network optimization, reveals specific insights into the huge revenue opportunity for Premium News publishers online with ad networks. This knowledge comes from optimizing more than 150 billion impressions, 18 billion of which have been for [...]

While other company bosses are mired in gloom, Maurice Lévy appears to relish the prospect of a sharp downturn engulfing his industry.  “It’s the type of situation that excites my neurons,” said the chief executive of Publicis, the world’s fourth-largest advertising group, in an interview with the Financial Times … more

Transforming American Newspapers (Part 2) If the major reason for the American daily newspaper industry’s demise were its stories contained too many dangling participles, then the industry could more easily comprehend its situation than instead hearing that the reason was it had violated the Principle of Supply & Demand… more

Transforming American Newspapers (Part 1) Ignorance isn’t bliss to the dying. Witness the pathos of American daily newspaper companies. Most have finally begun to realize that the deterioration of their businesses isn’t cyclical but grave. Yet few, if any, understand why. Almost all grasp for the reasons…more

Social Networks advertising dilemma There was something a little dispiriting about Google’sannouncement last week of its plans to bring video advertising to YouTube. This was only partly a result of the deadening sensation instilled by a sense of creeping commercialisation… more

Microsoft Corp.’s $6 billion deal to buy an online-ad specialist called aQuantive Inc. puts into high gear a race between Madison Avenue and a new guard of technology businesses that are trying to dominate the unbridled market in brokering Internet advertisements …more

LONDON: Tongue-twister newspaper titles like De Twentsche Courant Tubantia may not have the international name recognition of The Wall Street Journal. But as Rupert Murdoch trains his sights on Dow Jones, owner of the Journal, another veteran of the British newspaper wars is betting on the future of lower-profile publications… more