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	<title>A Second Opinion &#187; Snippets</title>
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	<description>a spectator sees more than a player</description>
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		<title>Clay Shirky: &#8216;Paywall will underperform – the numbers don&#8217;t add up&#8217;</title>
		<link>http://www.asecondopinion.nl/archives/470</link>
		<comments>http://www.asecondopinion.nl/archives/470#comments</comments>
		<pubDate>Tue, 06 Jul 2010 19:15:16 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[Clay Shirky]]></category>
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		<description><![CDATA[The internet guru on the death of newspapers, why paywall will fail and how the internet has brought out our creativity – and generosity Decca Aitkenhead The Guardian, Monday 5 July 2010 If you are reading this article on a printed copy of the Guardian, what you have in your hand will, just 15 years [...]]]></description>
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		<title>How about a big party behind Murdoch&#8217;s paywall?</title>
		<link>http://www.asecondopinion.nl/archives/454</link>
		<comments>http://www.asecondopinion.nl/archives/454#comments</comments>
		<pubDate>Mon, 28 Jun 2010 20:39:28 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[circulation]]></category>
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		<description><![CDATA[Lots of papers on a platform would mean lots more traffic – and income. But can we break the dish-the-opposition habit? Peter Preston The Observer, Sunday 27 June 2010 Those of us following the yellow brick road through Mr Murdoch&#8217;s imminent Times paywall know exactly what&#8217;s coming next. First we signed up for a free month&#8217;s [...]]]></description>
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		<title>Coke sees ‘phenomenal’ result from Twitter ads</title>
		<link>http://www.asecondopinion.nl/archives/451</link>
		<comments>http://www.asecondopinion.nl/archives/451#comments</comments>
		<pubDate>Sat, 26 Jun 2010 16:00:28 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[Snippets]]></category>

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		<description><![CDATA[By Tim Bradshaw in Cannes Published: June 25 2010 14:53 &#124; Last updated: June 25 2010 14:53 Coca-Cola saw “phenomenal” results from its first experiment with paid advertising on Twitter, the drinks company’s digital marketing chief told the Financial Times. The US soft drinks company is only the second brand to sponsor a “trending topic”, using [...]]]></description>
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		<title>New website threatens the success of paywalls?</title>
		<link>http://www.asecondopinion.nl/archives/446</link>
		<comments>http://www.asecondopinion.nl/archives/446#comments</comments>
		<pubDate>Tue, 23 Mar 2010 10:24:05 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[Snippets]]></category>
		<category><![CDATA[businessmodels]]></category>
		<category><![CDATA[Paywalls]]></category>

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		<description><![CDATA[Posted by Robert Eisenhart on March 22, 2010 at 6:18 PM A new website discovered by The Guardian&#8216;s Digital Content Blog, BreakthePaywall!, has arisen to counter the paywalls that news organisations are investigating to increase their revenue from online news...more]]></description>
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		<title>Google’s Hal Varian to newspapers at FTC confab: “Experiment, experiment, experiment!”</title>
		<link>http://www.asecondopinion.nl/archives/431</link>
		<comments>http://www.asecondopinion.nl/archives/431#comments</comments>
		<pubDate>Wed, 10 Mar 2010 21:14:07 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[Snippets]]></category>
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		<description><![CDATA[By Martin Langeveld /  March 9  /  12:37 p.m. Google’s economist-in-chief, Hal Varian, was the keynote speaker this morning at the Federal Trade Commission’s second round of hearings on the future of journalism. (The study is entitled “How will journalism survive the internet age?” Round 1 was held in December; transcripts and other material are linked here — scroll down. Not [...]]]></description>
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		<title>Let&#8217;s open up cloud computing</title>
		<link>http://www.asecondopinion.nl/archives/429</link>
		<comments>http://www.asecondopinion.nl/archives/429#comments</comments>
		<pubDate>Fri, 05 Mar 2010 14:58:15 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[Snippets]]></category>
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		<category><![CDATA[Yahoo!]]></category>

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		<description><![CDATA[Before our digital lives disappear too far into &#8216;the cloud&#8217;, we must wrest it from corporate and governmental control Charles Leadbeater guardian.co.uk, Friday 22 January 2010 09.00 GMT The internet, our relationship with it, and our culture are about to undergo a change as profound and unsettling as the development of web 2.0 in the [...]]]></description>
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		<title>From IP network to broadcast network: Understanding the new media landscape</title>
		<link>http://www.asecondopinion.nl/archives/425</link>
		<comments>http://www.asecondopinion.nl/archives/425#comments</comments>
		<pubDate>Tue, 16 Feb 2010 17:36:56 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[Media]]></category>
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		<description><![CDATA[Posted 8 Feb 2010 by Tony O&#8217;Driscoll So, how does an unknown anthropology professor from Kansas make a home movie on a “cheap computer” in his basement that beats out all the $3.6 million Super Bowl ads and transforms him into a Web 2.0 rock star? This story begins and ends with the free and open [...]]]></description>
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		<title>European Firms Try Out Twitter</title>
		<link>http://www.asecondopinion.nl/archives/420</link>
		<comments>http://www.asecondopinion.nl/archives/420#comments</comments>
		<pubDate>Tue, 02 Feb 2010 20:26:33 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[Snippets]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[By JAVIER ESPINOZA LONDON—Last month, citizenrobert was enjoying &#8220;the pleasures of slow cooking.&#8221; The month before, he was battling with &#8220;brutal&#8221; winds in Suffolk. Citizenrobert, it turns out, is Robert Phillips, the U.K. chief executive of public-relations firm Edelman, and he has been using the microblogging site Twitter to share his views and anecdotes with his [...]]]></description>
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		<title>Hugo Dixon: &#8216;Almost everything we do, the Financial Times tries to copy&#8217;</title>
		<link>http://www.asecondopinion.nl/archives/415</link>
		<comments>http://www.asecondopinion.nl/archives/415#comments</comments>
		<pubDate>Tue, 26 Jan 2010 15:36:08 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
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		<description><![CDATA[Chris Tryhorn - The Guardian, Monday 25 January 2010 How can you make the internet pay? It&#8217;s the number one question being asked by all media groups, with Rupert Murdoch poised to put his papers behind a paywall and the New York Times announcing it will do the same in 2011. Fresh from the sale of his [...]]]></description>
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		<title>More pay, less wall: the websites that already successfully charge for content</title>
		<link>http://www.asecondopinion.nl/archives/403</link>
		<comments>http://www.asecondopinion.nl/archives/403#comments</comments>
		<pubDate>Thu, 07 Jan 2010 10:08:44 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[Snippets]]></category>
		<category><![CDATA[businessmodels]]></category>
		<category><![CDATA[New York Times]]></category>
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		<category><![CDATA[Paywalls]]></category>

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		<description><![CDATA[Many websites already offer charging options – but few, as Rupert Murdoch seems to suggest, simply lock browsers out Charles Arthur, guardian.co.uk - Wednesday 2 December 2009 23.59 GMT From the hands thrown to cheeks at Rupert Murdoch&#8216;s announcement that he&#8217;s looking to put paywalls up around his newspaper properties online, you might think that they&#8217;re the unicorns [...]]]></description>
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