Staci D. Kramer Mar 27, 2011 By now, we were supposed to have clarity about how The New York Times will use a meter to create a digital subscription revenue stream. After all, the plan went into effect in Canada March 17 and is supposed to start rolling out in the United States and globally Monday [...]

By Ken Doctor Digital news business models are playing out on pool tables these days. Break the balls and you have no idea where they’re going or how they’ll impact each other. We’ve got paid content models of varying kinds. We’ve got the new combining “free world” of AOL/Huffington Post+ taking aim at the emerging paid world. [...]

David Kaplan @davidaKaplanMar 18, 2011 11:15 AM ET Media buyers don’t expect the New York Times’ online ad revenue, which was up double digits last year, to take a hit from the company’s new digital subscription plans. Some even see a scenario where the NYT will be able to charge higher rates—if the newspaper hits the expected number of [...]

TOKYO – Dentsu Inc.  and Facebook, Inc. announced an agreement under which Dentsu will become the official representative of Facebook’s sales and marketing support to companies in Japan. Under this agreement, Dentsu, as Facebook’s official ad sales representative in the Japanese market, will provide consultation on effective Facebook Page (see Note 1) development, exclusively market [...]

By April Dembosky in San Francisco Published: March 14 2011 Facebook said it was entering the fast-growing “deal of the day” market, posing a challenge to online discount marketing pioneers Groupon and LivingSocial. The social network’s large audience and detailed database of user preferences positions it to be a fierce competitor in this market, which is [...]

By AMIR EFRATI Google Inc., trying to become a middleman for selling video ads on the Internet, will soon test a service that matches advertisers with website publishers, including Google’s own YouTube video site. The Silicon Valley company is creating the video marketplace within its DoubleClick Ad Exchange, Neal Mohan, a Google vice president for product [...]

By Richard J. Tofel Editor’s Note: Richard J. Tofel is general manager at ProPublica, a Wall Street Journal veteran, and author of a number of books, most recently Eight Weeks in Washington, 1861: Abraham Lincoln and the Hazards of Transition. Here he looks toward a future when search engine optimization has been rendered obsolete by advancing technology — [...]

CP&B Now Using the Research to Develop Tablet Ad Formats By: Nat Ives Published: March 09, 2011 Readers have more trouble focusing on magazines’ iPad editions than publishers initially predicted, according to the latest study in a growing effort to figure out tablet computers. “We thought that of course there’s a lot of activity going on on [...]

by Tim Bradshaw in London Published: March 9 2011 23:39 Omnicom, one of the world’s largest marketing services groups, has struck what it claims are industry-first partnerships with AOL, Yahoo and Microsoft, to gain direct access to the internet companies’ consumer data. The deals, which follow a similar agreement with Google last year, will give Omnicom’s agencies the ability to [...]

MONDAY, MARCH 7, 2011 FreePressMedia and Yahoo! are teaming up to give local advertisers new access to customers via online advertising campaigns targeted at local consumers on BurlingtonFreePress.com and Yahoo! websites. FreePressMedia, which includes the Burlington Free Press and BurlingtonFreePress.com, immediately will begin offering Yahoo! digital inventory as part of its local advertising solutions, President [...]

The New York Times (NYT) primarily operates in the newspaper business, with ownership of The New York Times, International Herald Tribune, Boston Globe, and About.com. It competes for online advertising dollars with hybrid publications like News Corp’s (NWS) The Wall Street Journal as well as internet-based outlets like Yahoo (YHOO), Google (GOOG) and AOL (AOL)…more

Folks are watching but revenues remain stagnant By Diego Vasquez  Mar 8, 2011 There’s no denying that mobile video viewing took off in 2010, with more people than ever before using their phones to watch video, according to Nielsen. But the dollars seem to be lagging the eyeballs. A new report from analysis firm SNL [...]

By SCOTT MORRISON Internet telephony service Skype plans to start rolling out ads to consumer users this week in a bid to develop a new revenue stream ahead of the company’s anticipated public offering. Skype’s IPO could be one of the biggest in the technology sector since Google Inc. raised $1.67 billion in 2004, but while hundreds [...]

The Dutch broadband market grew by 0.9 percent during the fourth quarter of 2010, to reach 6.26 million connections on 31 December 2010 according to Telecompaper’s quarterly update on the Dutch broadband market…more

By Tim Bradshaw Published: March 4 2011 20:26 Advertising agencies had confounded the critics who said they would be eradicated by the recession and the internet, said Sir Martin Sorrell, the chief executive of WPP. “There is no complacency but a lot of people were forecasting that a lot of us would go out of business [...]

By TESS STYNES New York Times Co. said print advertising sales decreased in the low single digits on a percentage basis last month, though the declines continued to moderate. Meanwhile, digital advertising revenue growth was in the mid-single digits, as solid growth at its news media division was partly offset by softness at About Group. The [...]

By DAVID SEGAL Published: February 12, 201 PRETEND for a moment that you are Google’s search engine. Someone types the word “dresses” and hits enter. What will be the very first result? There are, of course, a lot of possibilities. Macy’s comes to mind. Maybe a specialty chain, like J. Crew or the Gap. Perhaps a Wikipedia [...]

Dan Frommer | Feb. 12, 2011, 10:12 PM Former Morgan Stanley analyst Mary Meeker, now at Kleiner Perkins, is famous for her amazing slideshow presentations about the future of the Internet, the rise of mobile computing, and new business models. Here’s her latest presentation, which, according to TechCrunch, she’ll be delivering today with Matt Murphy at a Google event…more

By Tim Bradshaw Published: February 3 2011 12:12 | Last updated: February 3 2011 The Office of Fair Trading has launched an investigation into two of the UK’s largest outdoor advertising companies, after an industry review raised questions about barriers to entry for new competitors. The OFT has told JCDecaux, which has its headquarters in France, [...]

by Damon KiesowPublished Feb. 4, 2011 10:50 amUpdated Feb. 4, 2011 11:01 am With the unveiling of The Daily, we got our first look at Apple’s new iTunes-based periodical subscription service. The feature has been long awaited by publishers, but its implementation is likely to leave many unsatisfied. To its credit, Apple has made it as easy [...]

by Ian Darby, 08 July 2010, 08:00am Thomas Cook is demanding a “signing-on fee”, thought to be approaching £1m, from the agency it appoints at the conclusion of its ongoing £30m media pitch. The travel company’s initial RFI to media agencies outlines demands for a “substantial signing-on fee in return for a three-year contract award” in [...]

By ANDREW RICE Published: May 10, 2010 Last year, Sam Apple got the idea into his head that what the world needed was a new kind of newspaper. This was, to put it mildly, at odds with the consensus of the marketplace. At the time, several large media companies were in bankruptcy, others were trading at penny-stock [...]

Dan Frommer Sillicon Alley Insider Media industry ad revenue declined 12% year-over-year to $125.3 billion in 2009, according to a report issued by Kantar Media, the WPP-owned research firm formerly known as TNS. The only major growth area: Online ad spending. Internet ads — display only — increased 7% in 2009, according to the report. [...]

By JAVIER ESPINOZA LONDON—Last month, citizenrobert was enjoying “the pleasures of slow cooking.” The month before, he was battling with “brutal” winds in Suffolk. Citizenrobert, it turns out, is Robert Phillips, the U.K. chief executive of public-relations firm Edelman, and he has been using the microblogging site Twitter to share his views and anecdotes with his [...]

By MICHAEL LIEDTKE The Associated Press Friday, September 18, 2009; 4:28 AM SAN FRANCISCO — Google Inc. is counting on the crown jewel of its online advertising empire to burnish a diamond in the rough. Hoping to take an even bigger bite out of ad budgets, Google has melded the technology powering its lucrative search [...]

Posted by Simon Day on June 10, 2009 at 9:59 AM Online classified ad site Craigslist is forecast to earn more than US$100 million in revenue for 2009, according to a new Classified Intelligence report, published by AIM Group, a media and Web consultant firm in Orlando, Fla, The New York Times reported Tuesday. This revenue [...]

The days of the free Internet will draw to a close over the next five years, according to the chairman and chief executive of IAC, the interactive services company which operates a collection of more than 30 Internet sites which produce $1.5 billion a year in revenue. The only missing link, according to Barry Diller, who cut his [...]

Enfatico, Designed to Prevent Marketing Turf Wars, Will Be Folded Into Y&R By SUZANNE VRANICA WPP is folding Enfatico, the agency it built as a one-stop shop for all of Dell’s advertising and marketing business, into its Young & Rubicam Brands ad firm, according to people familiar with the matter. The move is a retreat [...]

By Earl J. Wilkinson – INMA The death of the newspaper is one of the great exaggerations of today’s economic downturn. It is a myth being perpetuated by people, companies, and the trade press that serve them that are in seeming cardiac arrest — many of whom have amassed debt beyond their means, possess business [...]

(SeyboldOnline) LOS ANGELES, CA (Press Release) Mar 09, 2009 the Rubicon Project, an advertising technology company focused on global ad network optimization, reveals specific insights into the huge revenue opportunity for Premium News publishers online with ad networks. This knowledge comes from optimizing more than 150 billion impressions, 18 billion of which have been for [...]

While other company bosses are mired in gloom, Maurice Lévy appears to relish the prospect of a sharp downturn engulfing his industry.  “It’s the type of situation that excites my neurons,” said the chief executive of Publicis, the world’s fourth-largest advertising group, in an interview with the Financial Times … more

Transforming American Newspapers (Part 2) If the major reason for the American daily newspaper industry’s demise were its stories contained too many dangling participles, then the industry could more easily comprehend its situation than instead hearing that the reason was it had violated the Principle of Supply & Demand… more

Transforming American Newspapers (Part 1) Ignorance isn’t bliss to the dying. Witness the pathos of American daily newspaper companies. Most have finally begun to realize that the deterioration of their businesses isn’t cyclical but grave. Yet few, if any, understand why. Almost all grasp for the reasons…more

Reluctantly, A Daily Stops It’s Presses, Living Online With print revenue down and online revenue growing, newspaper executives are anticipating the day when big city dailies and national papers will abandon their print versions. That day has arrived in … more

A Medical Publisher’s Unusual Prescription: Online Ads By some measures, the medical publishing world has met the advent of the Internet with a shrug, sticking to its time-honored revenue model of charging high subscription fees for specialized journals that often attract few, if any, advertisements…more

Social Networks advertising dilemma There was something a little dispiriting about Google’sannouncement last week of its plans to bring video advertising to YouTube. This was only partly a result of the deadening sensation instilled by a sense of creeping commercialisation… more

Microsoft Corp.’s $6 billion deal to buy an online-ad specialist called aQuantive Inc. puts into high gear a race between Madison Avenue and a new guard of technology businesses that are trying to dominate the unbridled market in brokering Internet advertisements …more