by Ian Darby, 08 July 2010, 08:00am Thomas Cook is demanding a “signing-on fee”, thought to be approaching £1m, from the agency it appoints at the conclusion of its ongoing £30m media pitch. The travel company’s initial RFI to media agencies outlines demands for a “substantial signing-on fee in return for a three-year contract award” in [...]

By ANDREW RICE Published: May 10, 2010 Last year, Sam Apple got the idea into his head that what the world needed was a new kind of newspaper. This was, to put it mildly, at odds with the consensus of the marketplace. At the time, several large media companies were in bankruptcy, others were trading at penny-stock [...]

Dan Frommer Sillicon Alley Insider Media industry ad revenue declined 12% year-over-year to $125.3 billion in 2009, according to a report issued by Kantar Media, the WPP-owned research firm formerly known as TNS. The only major growth area: Online ad spending. Internet ads — display only — increased 7% in 2009, according to the report. [...]

By JAVIER ESPINOZA LONDON—Last month, citizenrobert was enjoying “the pleasures of slow cooking.” The month before, he was battling with “brutal” winds in Suffolk. Citizenrobert, it turns out, is Robert Phillips, the U.K. chief executive of public-relations firm Edelman, and he has been using the microblogging site Twitter to share his views and anecdotes with his [...]

By MICHAEL LIEDTKE The Associated Press Friday, September 18, 2009; 4:28 AM SAN FRANCISCO — Google Inc. is counting on the crown jewel of its online advertising empire to burnish a diamond in the rough. Hoping to take an even bigger bite out of ad budgets, Google has melded the technology powering its lucrative search [...]

Posted by Simon Day on June 10, 2009 at 9:59 AM Online classified ad site Craigslist is forecast to earn more than US$100 million in revenue for 2009, according to a new Classified Intelligence report, published by AIM Group, a media and Web consultant firm in Orlando, Fla, The New York Times reported Tuesday. This revenue [...]

The days of the free Internet will draw to a close over the next five years, according to the chairman and chief executive of IAC, the interactive services company which operates a collection of more than 30 Internet sites which produce $1.5 billion a year in revenue. The only missing link, according to Barry Diller, who cut his [...]

Enfatico, Designed to Prevent Marketing Turf Wars, Will Be Folded Into Y&R By SUZANNE VRANICA WPP is folding Enfatico, the agency it built as a one-stop shop for all of Dell’s advertising and marketing business, into its Young & Rubicam Brands ad firm, according to people familiar with the matter. The move is a retreat [...]

By Earl J. Wilkinson – INMA The death of the newspaper is one of the great exaggerations of today’s economic downturn. It is a myth being perpetuated by people, companies, and the trade press that serve them that are in seeming cardiac arrest — many of whom have amassed debt beyond their means, possess business [...]

(SeyboldOnline) LOS ANGELES, CA (Press Release) Mar 09, 2009 the Rubicon Project, an advertising technology company focused on global ad network optimization, reveals specific insights into the huge revenue opportunity for Premium News publishers online with ad networks. This knowledge comes from optimizing more than 150 billion impressions, 18 billion of which have been for [...]

While other company bosses are mired in gloom, Maurice Lévy appears to relish the prospect of a sharp downturn engulfing his industry.  “It’s the type of situation that excites my neurons,” said the chief executive of Publicis, the world’s fourth-largest advertising group, in an interview with the Financial Times … more

Transforming American Newspapers (Part 2) If the major reason for the American daily newspaper industry’s demise were its stories contained too many dangling participles, then the industry could more easily comprehend its situation than instead hearing that the reason was it had violated the Principle of Supply & Demand… more

Transforming American Newspapers (Part 1) Ignorance isn’t bliss to the dying. Witness the pathos of American daily newspaper companies. Most have finally begun to realize that the deterioration of their businesses isn’t cyclical but grave. Yet few, if any, understand why. Almost all grasp for the reasons…more

Reluctantly, A Daily Stops It’s Presses, Living Online With print revenue down and online revenue growing, newspaper executives are anticipating the day when big city dailies and national papers will abandon their print versions. That day has arrived in … more

A Medical Publisher’s Unusual Prescription: Online Ads By some measures, the medical publishing world has met the advent of the Internet with a shrug, sticking to its time-honored revenue model of charging high subscription fees for specialized journals that often attract few, if any, advertisements…more

Social Networks advertising dilemma There was something a little dispiriting about Google’sannouncement last week of its plans to bring video advertising to YouTube. This was only partly a result of the deadening sensation instilled by a sense of creeping commercialisation… more

Microsoft Corp.’s $6 billion deal to buy an online-ad specialist called aQuantive Inc. puts into high gear a race between Madison Avenue and a new guard of technology businesses that are trying to dominate the unbridled market in brokering Internet advertisements …more