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	<title>A Second Opinion &#187; businessmodels</title>
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	<description>a spectator sees more than a player</description>
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		<title>Thomas Cook in pitch fee row</title>
		<link>http://www.asecondopinion.nl/archives/481</link>
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		<pubDate>Tue, 13 Jul 2010 13:41:41 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[businessmodels]]></category>
		<category><![CDATA[media agencies]]></category>
		<category><![CDATA[mediapitches]]></category>

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		<description><![CDATA[by Ian Darby, 08 July 2010, 08:00am Thomas Cook is demanding a &#8220;signing-on fee&#8221;, thought to be approaching £1m, from the agency it appoints at the conclusion of its ongoing £30m media pitch. The travel company’s initial RFI to media agencies outlines demands for a &#8220;substantial signing-on fee in return for a three-year contract award&#8221; in [...]]]></description>
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		<title>Groups magnify chances of Google hits</title>
		<link>http://www.asecondopinion.nl/archives/479</link>
		<comments>http://www.asecondopinion.nl/archives/479#comments</comments>
		<pubDate>Tue, 13 Jul 2010 07:59:22 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[businessmodels]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[online content]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[By Richard Waters Published: July 12 2010 18:51 &#124; Last updated: July 12 2010 18:51 In an office in Santa Monica, wedged between downtown Los Angeles and the Pacific Ocean, the future of the media industry is being drawn up. Demand Media is a company created specifically for the Google Age. It tracks the queries entered [...]]]></description>
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		<title>Clay Shirky: &#8216;Paywall will underperform – the numbers don&#8217;t add up&#8217;</title>
		<link>http://www.asecondopinion.nl/archives/470</link>
		<comments>http://www.asecondopinion.nl/archives/470#comments</comments>
		<pubDate>Tue, 06 Jul 2010 19:15:16 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[Paywalls]]></category>

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		<description><![CDATA[The internet guru on the death of newspapers, why paywall will fail and how the internet has brought out our creativity – and generosity Decca Aitkenhead The Guardian, Monday 5 July 2010 If you are reading this article on a printed copy of the Guardian, what you have in your hand will, just 15 years [...]]]></description>
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		<title>Why iPad Won’t Silence The Newspaper Presses</title>
		<link>http://www.asecondopinion.nl/archives/465</link>
		<comments>http://www.asecondopinion.nl/archives/465#comments</comments>
		<pubDate>Wed, 30 Jun 2010 15:30:22 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[Journalism]]></category>
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		<category><![CDATA[businessmodels]]></category>
		<category><![CDATA[iPad]]></category>
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		<category><![CDATA[Rupert Murdoch]]></category>

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		<description><![CDATA[Benedict Evans, Enders Analysis Apr 18, 2010 12:00 AM ET The iPad is a beautiful device that offers new ways to consume and interact with content. Newspapers are piling in with paid services that some &#8211; like Rupert Murdoch - hope will offset the decline of their print businesses. But, while there is real money to be made here, it [...]]]></description>
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		<title>Putting a Price on Words</title>
		<link>http://www.asecondopinion.nl/archives/462</link>
		<comments>http://www.asecondopinion.nl/archives/462#comments</comments>
		<pubDate>Tue, 29 Jun 2010 19:33:28 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[businessmodels]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[online content]]></category>

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		<description><![CDATA[By ANDREW RICE Published: May 10, 2010 Last year, Sam Apple got the idea into his head that what the world needed was a new kind of newspaper. This was, to put it mildly, at odds with the consensus of the marketplace. At the time, several large media companies were in bankruptcy, others were trading at penny-stock [...]]]></description>
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		<title>Ending the culture of free</title>
		<link>http://www.asecondopinion.nl/archives/458</link>
		<comments>http://www.asecondopinion.nl/archives/458#comments</comments>
		<pubDate>Mon, 28 Jun 2010 21:23:41 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[circulation]]></category>
		<category><![CDATA[businessmodels]]></category>
		<category><![CDATA[Micropayments]]></category>
		<category><![CDATA[online content]]></category>
		<category><![CDATA[Paywalls]]></category>
		<category><![CDATA[Rupert Murdoch]]></category>

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		<description><![CDATA[Kantar Media&#8217;s Futureproof study of 2,400 adults reveals consumers are more willing to pay one-off charges for digital content than micropayments Rupert Murdoch has put an end to the culture of free by closing News International’s online content behind a paywall, believed to go live within days. The media mogul’s attempt to change consumers’ &#8220;online [...]]]></description>
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		<title>How about a big party behind Murdoch&#8217;s paywall?</title>
		<link>http://www.asecondopinion.nl/archives/454</link>
		<comments>http://www.asecondopinion.nl/archives/454#comments</comments>
		<pubDate>Mon, 28 Jun 2010 20:39:28 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[Rupert Murdoch]]></category>

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		<description><![CDATA[Lots of papers on a platform would mean lots more traffic – and income. But can we break the dish-the-opposition habit? Peter Preston The Observer, Sunday 27 June 2010 Those of us following the yellow brick road through Mr Murdoch&#8217;s imminent Times paywall know exactly what&#8217;s coming next. First we signed up for a free month&#8217;s [...]]]></description>
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		<title>New website threatens the success of paywalls?</title>
		<link>http://www.asecondopinion.nl/archives/446</link>
		<comments>http://www.asecondopinion.nl/archives/446#comments</comments>
		<pubDate>Tue, 23 Mar 2010 10:24:05 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[Snippets]]></category>
		<category><![CDATA[businessmodels]]></category>
		<category><![CDATA[Paywalls]]></category>

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		<description><![CDATA[Posted by Robert Eisenhart on March 22, 2010 at 6:18 PM A new website discovered by The Guardian&#8216;s Digital Content Blog, BreakthePaywall!, has arisen to counter the paywalls that news organisations are investigating to increase their revenue from online news...more]]></description>
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		<title>There&#8217;s A Reason They Call It &#8216;Old Media&#8217;</title>
		<link>http://www.asecondopinion.nl/archives/441</link>
		<comments>http://www.asecondopinion.nl/archives/441#comments</comments>
		<pubDate>Sun, 21 Mar 2010 16:44:30 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[businessmodels]]></category>

		<guid isPermaLink="false">http://www.asecondopinion.nl/?p=441</guid>
		<description><![CDATA[Dan Frommer Sillicon Alley Insider Media industry ad revenue declined 12% year-over-year to $125.3 billion in 2009, according to a report issued by Kantar Media, the WPP-owned research firm formerly known as TNS. The only major growth area: Online ad spending. Internet ads &#8212; display only &#8212; increased 7% in 2009, according to the report. [...]]]></description>
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		<title>Google’s Hal Varian to newspapers at FTC confab: “Experiment, experiment, experiment!”</title>
		<link>http://www.asecondopinion.nl/archives/431</link>
		<comments>http://www.asecondopinion.nl/archives/431#comments</comments>
		<pubDate>Wed, 10 Mar 2010 21:14:07 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
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		<category><![CDATA[online content]]></category>

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		<description><![CDATA[By Martin Langeveld /  March 9  /  12:37 p.m. Google’s economist-in-chief, Hal Varian, was the keynote speaker this morning at the Federal Trade Commission’s second round of hearings on the future of journalism. (The study is entitled “How will journalism survive the internet age?” Round 1 was held in December; transcripts and other material are linked here — scroll down. Not [...]]]></description>
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