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	<title>A Second Opinion &#187; Google</title>
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	<description>a spectator sees more than a player</description>
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		<title>Nothing much happened</title>
		<link>http://www.asecondopinion.nl/archives/677</link>
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		<pubDate>Sun, 27 Mar 2011 13:06:37 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[Google]]></category>
		<category><![CDATA[Hal Varian]]></category>
		<category><![CDATA[Library]]></category>
		<category><![CDATA[Nicholas Carr]]></category>
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		<description><![CDATA[MARCH 21, 2011 by Nicholas Carr &#8220;If you look at the history of the world, up until 1700 nothing much happened.&#8221; That&#8217;s what Karl Marx said to Friedrich Engels when the two first met, at a cafe in Paris, in 1844. No, I&#8217;m kidding. The guy who actually spoke those words is Hal Varian, Google&#8217;s [...]]]></description>
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		<title>Facebook plans discount deals programme</title>
		<link>http://www.asecondopinion.nl/archives/638</link>
		<comments>http://www.asecondopinion.nl/archives/638#comments</comments>
		<pubDate>Tue, 15 Mar 2011 07:31:29 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[advertising]]></category>
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		<description><![CDATA[By April Dembosky in San Francisco Published: March 14 2011 Facebook said it was entering the fast-growing “deal of the day” market, posing a challenge to online discount marketing pioneers Groupon and LivingSocial. The social network’s large audience and detailed database of user preferences positions it to be a fierce competitor in this market, which is [...]]]></description>
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		<title>Google to Help Broker Video Ads</title>
		<link>http://www.asecondopinion.nl/archives/634</link>
		<comments>http://www.asecondopinion.nl/archives/634#comments</comments>
		<pubDate>Mon, 14 Mar 2011 08:01:09 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Media Agencies]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[businessmodels]]></category>
		<category><![CDATA[DoubleClick]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[YouTube]]></category>

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		<description><![CDATA[By AMIR EFRATI Google Inc., trying to become a middleman for selling video ads on the Internet, will soon test a service that matches advertisers with website publishers, including Google&#8217;s own YouTube video site. The Silicon Valley company is creating the video marketplace within its DoubleClick Ad Exchange, Neal Mohan, a Google vice president for product [...]]]></description>
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		<title>You’ve still got mail</title>
		<link>http://www.asecondopinion.nl/archives/620</link>
		<comments>http://www.asecondopinion.nl/archives/620#comments</comments>
		<pubDate>Fri, 11 Mar 2011 08:28:17 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[Cloudsourcing]]></category>
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		<description><![CDATA[By Chris Nuttall in San Francisco Published: March 10 2011 I rediscovered my old AOL e-mail account this week and was taken down e-memory lane as the famous “You’ve Got Mail!” message boomed from the PC speaker as I signed in. After years of neglect and only spam in my inbox, it was like a voice [...]]]></description>
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		<title>Richard J. Tofel: Someday, the sun will set on SEO — and the business of news will be better for it</title>
		<link>http://www.asecondopinion.nl/archives/615</link>
		<comments>http://www.asecondopinion.nl/archives/615#comments</comments>
		<pubDate>Thu, 10 Mar 2011 17:17:23 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[circulation]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Snippets]]></category>
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		<category><![CDATA[Google]]></category>
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		<description><![CDATA[By Richard J. Tofel Editor’s Note: Richard J. Tofel is general manager at ProPublica, a Wall Street Journal veteran, and author of a number of books, most recently Eight Weeks in Washington, 1861: Abraham Lincoln and the Hazards of Transition. Here he looks toward a future when search engine optimization has been rendered obsolete by advancing technology — [...]]]></description>
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		<title>Apple, Google and Spotify race to music market</title>
		<link>http://www.asecondopinion.nl/archives/628</link>
		<comments>http://www.asecondopinion.nl/archives/628#comments</comments>
		<pubDate>Thu, 24 Feb 2011 10:12:33 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
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		<category><![CDATA[Music]]></category>
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		<category><![CDATA[Apple]]></category>
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		<description><![CDATA[By Andrew Edgecliffe-Johnson in New York and Tim Bradshaw in London Published: February 24 201 The digital music market is set to be shaken up as soon as this summer as Apple, Google and Spotify race to deliver new services that labels warily hope may reverse a decade of declining revenues. Each of the technology companies is taking [...]]]></description>
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		<title>The Dirty Little Secrets of Search</title>
		<link>http://www.asecondopinion.nl/archives/522</link>
		<comments>http://www.asecondopinion.nl/archives/522#comments</comments>
		<pubDate>Sat, 12 Feb 2011 12:25:28 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[advertising]]></category>
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		<description><![CDATA[By DAVID SEGAL Published: February 12, 201 PRETEND for a moment that you are Google’s search engine. Someone types the word “dresses” and hits enter. What will be the very first result? There are, of course, a lot of possibilities. Macy’s comes to mind. Maybe a specialty chain, like J. Crew or the Gap. Perhaps a Wikipedia [...]]]></description>
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		<title>Mary Meeker&#8217;s Latest Amazing Presentation About The Future Of Tech</title>
		<link>http://www.asecondopinion.nl/archives/520</link>
		<comments>http://www.asecondopinion.nl/archives/520#comments</comments>
		<pubDate>Sat, 12 Feb 2011 12:21:23 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Snippets]]></category>
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		<category><![CDATA[advertising]]></category>
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		<category><![CDATA[Tablets]]></category>

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		<description><![CDATA[Dan Frommer &#124; Feb. 12, 2011, 10:12 PM Former Morgan Stanley analyst Mary Meeker, now at Kleiner Perkins, is famous for her amazing slideshow presentations about the future of the Internet, the rise of mobile computing, and new business models. Here&#8217;s her latest presentation, which, according to TechCrunch, she&#8217;ll be delivering today with Matt Murphy at a Google event...more]]></description>
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		<title>Groups magnify chances of Google hits</title>
		<link>http://www.asecondopinion.nl/archives/479</link>
		<comments>http://www.asecondopinion.nl/archives/479#comments</comments>
		<pubDate>Tue, 13 Jul 2010 07:59:22 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[businessmodels]]></category>
		<category><![CDATA[Google]]></category>
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		<description><![CDATA[By Richard Waters Published: July 12 2010 18:51 &#124; Last updated: July 12 2010 18:51 In an office in Santa Monica, wedged between downtown Los Angeles and the Pacific Ocean, the future of the media industry is being drawn up. Demand Media is a company created specifically for the Google Age. It tracks the queries entered [...]]]></description>
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		<title>Google’s Hal Varian to newspapers at FTC confab: “Experiment, experiment, experiment!”</title>
		<link>http://www.asecondopinion.nl/archives/431</link>
		<comments>http://www.asecondopinion.nl/archives/431#comments</comments>
		<pubDate>Wed, 10 Mar 2010 21:14:07 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
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		<description><![CDATA[By Martin Langeveld /  March 9  /  12:37 p.m. Google’s economist-in-chief, Hal Varian, was the keynote speaker this morning at the Federal Trade Commission’s second round of hearings on the future of journalism. (The study is entitled “How will journalism survive the internet age?” Round 1 was held in December; transcripts and other material are linked here — scroll down. Not [...]]]></description>
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