Archives for posts tagged ‘in-house digital agencies’

Meredith Builds Up a Sideline in Marketing

By EMILY STEEL Meredith, the Iowa-based owner of Better Homes & Gardens, Ladies Home Journal and Family Circle magazines, is building a presence on Madison Avenue. Over the past few years, the magazine publisher has bought up a series of digital-ad agencies to create a full-service marketing shop. Called Meredith Integrated Marketing, the operation has created [...]