David Kaplan @davidaKaplanMar 18, 2011 11:15 AM ET Media buyers don’t expect the New York Times’ online ad revenue, which was up double digits last year, to take a hit from the company’s new digital subscription plans. Some even see a scenario where the NYT will be able to charge higher rates—if the newspaper hits the expected number of [...]
Archives for posts tagged ‘media agencies’
Omnicom in deals to target online ads
donderdag, 10 maart 2011
by Tim Bradshaw in London Published: March 9 2011 23:39 Omnicom, one of the world’s largest marketing services groups, has struck what it claims are industry-first partnerships with AOL, Yahoo and Microsoft, to gain direct access to the internet companies’ consumer data. The deals, which follow a similar agreement with Google last year, will give Omnicom’s agencies the ability to [...]
Advertising industry resilient, says WPP
zaterdag, 5 maart 2011
By Tim Bradshaw Published: March 4 2011 20:26 Advertising agencies had confounded the critics who said they would be eradicated by the recession and the internet, said Sir Martin Sorrell, the chief executive of WPP. “There is no complacency but a lot of people were forecasting that a lot of us would go out of business [...]
Watchdog launches outdoor advertising probe
vrijdag, 4 februari 2011
By Tim Bradshaw Published: February 3 2011 12:12 | Last updated: February 3 2011 The Office of Fair Trading has launched an investigation into two of the UK’s largest outdoor advertising companies, after an industry review raised questions about barriers to entry for new competitors. The OFT has told JCDecaux, which has its headquarters in France, [...]
Thomas Cook in pitch fee row
dinsdag, 13 juli 2010
by Ian Darby, 08 July 2010, 08:00am Thomas Cook is demanding a “signing-on fee”, thought to be approaching £1m, from the agency it appoints at the conclusion of its ongoing £30m media pitch. The travel company’s initial RFI to media agencies outlines demands for a “substantial signing-on fee in return for a three-year contract award” in [...]


