by Erik Sass Huh?  The New York Times is clearly struggling with the whole social media angle of its new online pay-wall — or rather, trying to have its online cake and eat it too. On one hand, the NYT wants heavy users to pay for access to online content, shelling out $15 per month for [...]

TOKYO – Dentsu Inc.  and Facebook, Inc. announced an agreement under which Dentsu will become the official representative of Facebook’s sales and marketing support to companies in Japan. Under this agreement, Dentsu, as Facebook’s official ad sales representative in the Japanese market, will provide consultation on effective Facebook Page (see Note 1) development, exclusively market [...]

By AMIR EFRATI Google Inc., trying to become a middleman for selling video ads on the Internet, will soon test a service that matches advertisers with website publishers, including Google’s own YouTube video site. The Silicon Valley company is creating the video marketplace within its DoubleClick Ad Exchange, Neal Mohan, a Google vice president for product [...]

CP&B Now Using the Research to Develop Tablet Ad Formats By: Nat Ives Published: March 09, 2011 Readers have more trouble focusing on magazines’ iPad editions than publishers initially predicted, according to the latest study in a growing effort to figure out tablet computers. “We thought that of course there’s a lot of activity going on on [...]

By Richard Waters Published: March 9 2011 For media companies, when and how to tap into the new mobile and social platforms on the web is as much a question of timing and technological tactics as of business strategy. But make no mistake: as the platforms quickly evolve, most companies have little choice but to engage [...]

MONDAY, MARCH 7, 2011 FreePressMedia and Yahoo! are teaming up to give local advertisers new access to customers via online advertising campaigns targeted at local consumers on BurlingtonFreePress.com and Yahoo! websites. FreePressMedia, which includes the Burlington Free Press and BurlingtonFreePress.com, immediately will begin offering Yahoo! digital inventory as part of its local advertising solutions, President [...]

By SCOTT MORRISON Internet telephony service Skype plans to start rolling out ads to consumer users this week in a bid to develop a new revenue stream ahead of the company’s anticipated public offering. Skype’s IPO could be one of the biggest in the technology sector since Google Inc. raised $1.67 billion in 2004, but while hundreds [...]

Axel Springer again experienced dynamic growth in the Digital Mediasegment. Segment revenues jumped 51.3 percent to EUR 711.8 million (PY: EUR 470.4 million). With a share of 24.6 percent Digital Media was the Group’s second-largest contributor to consolidated revenues. The acquisitions of StepStone and Digital Window (including buy.at) accounted for a significant share of this growth. [...]

Dan Frommer | Feb. 12, 2011, 10:12 PM Former Morgan Stanley analyst Mary Meeker, now at Kleiner Perkins, is famous for her amazing slideshow presentations about the future of the Internet, the rise of mobile computing, and new business models. Here’s her latest presentation, which, according to TechCrunch, she’ll be delivering today with Matt Murphy at a Google event…more

By ANDREW RICE Published: May 10, 2010 Last year, Sam Apple got the idea into his head that what the world needed was a new kind of newspaper. This was, to put it mildly, at odds with the consensus of the marketplace. At the time, several large media companies were in bankruptcy, others were trading at penny-stock [...]

By EMILY STEEL Meredith, the Iowa-based owner of Better Homes & Gardens, Ladies Home Journal and Family Circle magazines, is building a presence on Madison Avenue. Over the past few years, the magazine publisher has bought up a series of digital-ad agencies to create a full-service marketing shop. Called Meredith Integrated Marketing, the operation has created [...]

By RICHARD PÉREZ-PEÑA and TIM ARANGO Over more than a decade, consumers became accustomed to the sweet, steady flow of free news, pictures, videos and music on the Internet. Paying was for suckers and old fogeys. Content, like wild horses, wanted to be free. Now, however, there are growing signs that this free ride is drawing to [...]

A Medical Publisher’s Unusual Prescription: Online Ads By some measures, the medical publishing world has met the advent of the Internet with a shrug, sticking to its time-honored revenue model of charging high subscription fees for specialized journals that often attract few, if any, advertisements…more