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	<title>A Second Opinion &#187; online advertising</title>
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	<description>a spectator sees more than a player</description>
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		<title>Putting a Price on Words</title>
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		<pubDate>Tue, 29 Jun 2010 19:33:28 +0000</pubDate>
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		<description><![CDATA[By ANDREW RICE Published: May 10, 2010 Last year, Sam Apple got the idea into his head that what the world needed was a new kind of newspaper. This was, to put it mildly, at odds with the consensus of the marketplace. At the time, several large media companies were in bankruptcy, others were trading at penny-stock [...]]]></description>
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		<title>Meredith Builds Up a Sideline in Marketing</title>
		<link>http://www.asecondopinion.nl/archives/427</link>
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		<pubDate>Fri, 26 Feb 2010 10:11:38 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[advertising]]></category>
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		<description><![CDATA[By EMILY STEEL Meredith, the Iowa-based owner of Better Homes &#38; Gardens, Ladies Home Journal and Family Circle magazines, is building a presence on Madison Avenue. Over the past few years, the magazine publisher has bought up a series of digital-ad agencies to create a full-service marketing shop. Called Meredith Integrated Marketing, the operation has created [...]]]></description>
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		<title>Adding Fees and Fences on Media Sites</title>
		<link>http://www.asecondopinion.nl/archives/399</link>
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		<pubDate>Wed, 30 Dec 2009 14:06:29 +0000</pubDate>
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		<description><![CDATA[By RICHARD PÉREZ-PEÑA and TIM ARANGO Over more than a decade, consumers became accustomed to the sweet, steady flow of free news, pictures, videos and music on the Internet. Paying was for suckers and old fogeys. Content, like wild horses, wanted to be free. Now, however, there are growing signs that this free ride is drawing to [...]]]></description>
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		<title>A Medical Publisher’s Unusual Prescription: Online Ads</title>
		<link>http://www.asecondopinion.nl/archives/229</link>
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		<pubDate>Mon, 10 Sep 2007 20:16:25 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
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		<description><![CDATA[A Medical Publisher’s Unusual Prescription: Online Ads By some measures, the medical publishing world has met the advent of the Internet with a shrug, sticking to its time-honored revenue model of charging high subscription fees for specialized journals that often attract few, if any, advertisements&#8230;more]]></description>
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