by Tim Bradshaw in London Published: March 9 2011 23:39 Omnicom, one of the world’s largest marketing services groups, has struck what it claims are industry-first partnerships with AOL, Yahoo and Microsoft, to gain direct access to the internet companies’ consumer data. The deals, which follow a similar agreement with Google last year, will give Omnicom’s agencies the ability to [...]

While other company bosses are mired in gloom, Maurice Lévy appears to relish the prospect of a sharp downturn engulfing his industry.  “It’s the type of situation that excites my neurons,” said the chief executive of Publicis, the world’s fourth-largest advertising group, in an interview with the Financial Times … more

Social Networks advertising dilemma There was something a little dispiriting about Google’sannouncement last week of its plans to bring video advertising to YouTube. This was only partly a result of the deadening sensation instilled by a sense of creeping commercialisation… more