Archives for posts tagged ‘SEO’

Richard J. Tofel: Someday, the sun will set on SEO — and the business of news will be better for it

By Richard J. Tofel Editor’s Note: Richard J. Tofel is general manager at ProPublica, a Wall Street Journal veteran, and author of a number of books, most recently Eight Weeks in Washington, 1861: Abraham Lincoln and the Hazards of Transition. Here he looks toward a future when search engine optimization has been rendered obsolete by advancing technology — [...]

The Dirty Little Secrets of Search

By DAVID SEGAL Published: February 12, 201 PRETEND for a moment that you are Google’s search engine. Someone types the word “dresses” and hits enter. What will be the very first result? There are, of course, a lot of possibilities. Macy’s comes to mind. Maybe a specialty chain, like J. Crew or the Gap. Perhaps a Wikipedia [...]

Groups magnify chances of Google hits

By Richard Waters Published: July 12 2010 18:51 | Last updated: July 12 2010 18:51 In an office in Santa Monica, wedged between downtown Los Angeles and the Pacific Ocean, the future of the media industry is being drawn up. Demand Media is a company created specifically for the Google Age. It tracks the queries entered [...]