By AMIR EFRATI Google Inc., trying to become a middleman for selling video ads on the Internet, will soon test a service that matches advertisers with website publishers, including Google’s own YouTube video site. The Silicon Valley company is creating the video marketplace within its DoubleClick Ad Exchange, Neal Mohan, a Google vice president for product [...]

Social Networks advertising dilemma There was something a little dispiriting about Google’sannouncement last week of its plans to bring video advertising to YouTube. This was only partly a result of the deadening sensation instilled by a sense of creeping commercialisation… more