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	<title>A Second Opinion</title>
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	<description>a spectator sees more than a player</description>
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		<title>Thomas Cook in pitch fee row</title>
		<link>http://www.asecondopinion.nl/archives/481</link>
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		<pubDate>Tue, 13 Jul 2010 13:41:41 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
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		<description><![CDATA[by Ian Darby, 08 July 2010, 08:00am Thomas Cook is demanding a &#8220;signing-on fee&#8221;, thought to be approaching £1m, from the agency it appoints at the conclusion of its ongoing £30m media pitch. The travel company’s initial RFI to media agencies outlines demands for a &#8220;substantial signing-on fee in return for a three-year contract award&#8221; in [...]]]></description>
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		<title>Groups magnify chances of Google hits</title>
		<link>http://www.asecondopinion.nl/archives/479</link>
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		<pubDate>Tue, 13 Jul 2010 07:59:22 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
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		<description><![CDATA[By Richard Waters Published: July 12 2010 18:51 &#124; Last updated: July 12 2010 18:51 In an office in Santa Monica, wedged between downtown Los Angeles and the Pacific Ocean, the future of the media industry is being drawn up. Demand Media is a company created specifically for the Google Age. It tracks the queries entered [...]]]></description>
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		<title>Facebook: The First Global Medium</title>
		<link>http://www.asecondopinion.nl/archives/477</link>
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		<pubDate>Sat, 10 Jul 2010 14:26:35 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
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		<description><![CDATA[by Erik Sass, July 9th 2010, 4:49 PM Although Facebook&#8217;s growth appears to be slowing in the United States (the site added a mere 320,800 new users in June, down from 7.8 million new users in May), the U.S. is only half the story. Or actually, significantly less than half the story. Indeed, one of the most [...]]]></description>
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		<title>Prince &#8211; world exclusive interview: Peter Willis goes inside the star&#8217;s secret world</title>
		<link>http://www.asecondopinion.nl/archives/473</link>
		<comments>http://www.asecondopinion.nl/archives/473#comments</comments>
		<pubDate>Wed, 07 Jul 2010 10:44:48 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[Media]]></category>
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		<description><![CDATA["The internet's like MTV. At one time MTV was hip and suddenly it became outdated. Anyway, all these computers and digital gadgets are no good.]]></description>
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		<title>Clay Shirky: &#8216;Paywall will underperform – the numbers don&#8217;t add up&#8217;</title>
		<link>http://www.asecondopinion.nl/archives/470</link>
		<comments>http://www.asecondopinion.nl/archives/470#comments</comments>
		<pubDate>Tue, 06 Jul 2010 19:15:16 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
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		<description><![CDATA[The internet guru on the death of newspapers, why paywall will fail and how the internet has brought out our creativity – and generosity Decca Aitkenhead The Guardian, Monday 5 July 2010 If you are reading this article on a printed copy of the Guardian, what you have in your hand will, just 15 years [...]]]></description>
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		<title>Why iPad Won’t Silence The Newspaper Presses</title>
		<link>http://www.asecondopinion.nl/archives/465</link>
		<comments>http://www.asecondopinion.nl/archives/465#comments</comments>
		<pubDate>Wed, 30 Jun 2010 15:30:22 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[Journalism]]></category>
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		<description><![CDATA[Benedict Evans, Enders Analysis Apr 18, 2010 12:00 AM ET The iPad is a beautiful device that offers new ways to consume and interact with content. Newspapers are piling in with paid services that some &#8211; like Rupert Murdoch - hope will offset the decline of their print businesses. But, while there is real money to be made here, it [...]]]></description>
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		<title>Putting a Price on Words</title>
		<link>http://www.asecondopinion.nl/archives/462</link>
		<comments>http://www.asecondopinion.nl/archives/462#comments</comments>
		<pubDate>Tue, 29 Jun 2010 19:33:28 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
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		<description><![CDATA[By ANDREW RICE Published: May 10, 2010 Last year, Sam Apple got the idea into his head that what the world needed was a new kind of newspaper. This was, to put it mildly, at odds with the consensus of the marketplace. At the time, several large media companies were in bankruptcy, others were trading at penny-stock [...]]]></description>
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		<title>Ending the culture of free</title>
		<link>http://www.asecondopinion.nl/archives/458</link>
		<comments>http://www.asecondopinion.nl/archives/458#comments</comments>
		<pubDate>Mon, 28 Jun 2010 21:23:41 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[Micropayments]]></category>
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		<description><![CDATA[Kantar Media&#8217;s Futureproof study of 2,400 adults reveals consumers are more willing to pay one-off charges for digital content than micropayments Rupert Murdoch has put an end to the culture of free by closing News International’s online content behind a paywall, believed to go live within days. The media mogul’s attempt to change consumers’ &#8220;online [...]]]></description>
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		<title>How about a big party behind Murdoch&#8217;s paywall?</title>
		<link>http://www.asecondopinion.nl/archives/454</link>
		<comments>http://www.asecondopinion.nl/archives/454#comments</comments>
		<pubDate>Mon, 28 Jun 2010 20:39:28 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
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		<description><![CDATA[Lots of papers on a platform would mean lots more traffic – and income. But can we break the dish-the-opposition habit? Peter Preston The Observer, Sunday 27 June 2010 Those of us following the yellow brick road through Mr Murdoch&#8217;s imminent Times paywall know exactly what&#8217;s coming next. First we signed up for a free month&#8217;s [...]]]></description>
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		<title>Coke sees ‘phenomenal’ result from Twitter ads</title>
		<link>http://www.asecondopinion.nl/archives/451</link>
		<comments>http://www.asecondopinion.nl/archives/451#comments</comments>
		<pubDate>Sat, 26 Jun 2010 16:00:28 +0000</pubDate>
		<dc:creator>theesp</dc:creator>
				<category><![CDATA[Snippets]]></category>

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		<description><![CDATA[By Tim Bradshaw in Cannes Published: June 25 2010 14:53 &#124; Last updated: June 25 2010 14:53 Coca-Cola saw “phenomenal” results from its first experiment with paid advertising on Twitter, the drinks company’s digital marketing chief told the Financial Times. The US soft drinks company is only the second brand to sponsor a “trending topic”, using [...]]]></description>
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